high growth • Strategy • marketing • M&A

navigating Scaling

who I do it for

Expertise in Technology (Enterprise SaaS, Cloud, Software, Infrastructure, Services, and Security), Telecoms, Mobile and Finance


Companies include

Google
VMware
​IBM, InfoPrint Solutions (now owned by Ricoh)
​BT Mobility

Nominum DNS Software Portfolio

Colt Technology Group

2e2 IT Services

Kelway Technology Services

Concert Communications (Joint venture of BT & AT&T)
​Intuit (Financial website & software)

EasySharePoint (Intranet Software Start-up)

VPS Group (Vacant Property Specialists)
Aveillant (Hi-Tech Radar, former Cambridge Consultants)
​Thomas Sanderson (Luxury Home Products)
Marriott Rewards
​OnceIvegone (Start up web community)
​Syncoms Group (Ink, Printing, Recycling & Technology) RTCdirect (Marketing Agency, part of WPP Group)
WB Doner (Integrated Marketing Agency)
BBDO South (Agency, part of Omnicom Group)
DDB Needham (Agency, part of Omnicom Group)
​NW Ayer (Advertising Agency)


accolades

Marketing Week “Marketing Guru” October 2009
Output Links 2009 Woman of Distinction


referrals

Visit http://www.linkedin.com/in/allenthrasher for professional recommendations

what i do


​​​what I deliver    

Commercially driven programs that over-deliver results and connect with customers.

achievements

► Created engagement program for Google Workspace (formerly G Suite) with outstanding email performance: opens ~70% & clicks up to 15%
► Successfully launched over 100 products and led 12 M&A projects for marketing for VMware.
► Drove EMEA marketing and sales programs for IBM's InfoPrint Marketing Solutions bringing in over $12M annual EMEA revenue.
► Created global strategy for VPS that doubled the business in 2 years and increased lead generation 10x in 3 months.
► Doubled lead generation in 3 months and increased awareness 4x in 6 weeks for EasySharePoint, intranet software (SaaS) start-up.
► Developed 10+ programs to increase quick sales for 2e2 including an add-on campaign creating $400K added revenue in 8 weeks.
► Launched and branded BT Mobile, BT’s mobility division, and BT Openzone (Wi-Fi) scaling from 20 to 4,000 hot spots over 2 years.
► Transformed Colt Technology's data center services marketing approach and developed attack plans across 7 countries to grow 20+% in 3 months, generating over 200 leads within first 3 weeks​
​
​expertise
Corporate, Marketing, and Acquisition Strategy
B2B and B2C Marketing Global & Multi-National Marketing Mergers & Acquisitions (M&A)
Branding
Campaign Management
Acquisition & Lead Generation Customer Engagement & Retention
Sales Enablement & Support
Proposition & Product Development
Team Leadership & Management Digital & Social Media
Content Strategy and Development
PR and Thought Leadership Direct Marketing
Database and CRM Management Analytics, Segmentation and Research Events and Conferences

Channel, Partner and Field Marketing​

► Successfully launched over 100 products and led 12 M&A projects for marketing for VMware.