Expertise in Technology (Enterprise SaaS, Cloud, Software, Infrastructure, Services, and Security), Telecoms, Mobile and Finance
IBM, InfoPrint Solutions (now owned by Ricoh)
Nominum DNS Software Portfolio
Colt Technology Group
2e2 IT Services
Kelway Technology Services
Concert Communications (Joint venture of BT & AT&T)
Intuit (Financial website & software)
EasySharePoint (Intranet Software Start-up)
VPS Group (Vacant Property Specialists)
Aveillant (Hi-Tech Radar, former Cambridge Consultants)
Thomas Sanderson (Luxury Home Products)
OnceIvegone (Start up web community)
Syncoms Group (Ink, Printing, Recycling & Technology) RTCdirect (Marketing Agency, part of WPP Group)
WB Doner (Integrated Marketing Agency)
BBDO South (Agency, part of Omnicom Group)
DDB Needham (Agency, part of Omnicom Group)
NW Ayer (Advertising Agency)
Marketing Week “Marketing Guru” October 2009
Output Links 2009 Woman of Distinction
Visit http://www.linkedin.com/in/allenthrasher for professional recommendations
Commercially driven programs that over-deliver results and connect with customers.
► Created engagement program for Google Workspace (formerly G Suite) with outstanding email performance: opens ~70% & clicks up to 15%
► Successfully launched over 100 products and led 12 M&A projects for marketing for VMware.
► Drove EMEA marketing and sales programs for IBM's InfoPrint Marketing Solutions bringing in over $12M annual EMEA revenue.
► Created global strategy for VPS that doubled the business in 2 years and increased lead generation 10x in 3 months.
► Doubled lead generation in 3 months and increased awareness 4x in 6 weeks for EasySharePoint, intranet software (SaaS) start-up.
► Developed 10+ programs to increase quick sales for 2e2 including an add-on campaign creating $400K added revenue in 8 weeks.
► Launched and branded BT Mobile, BT’s mobility division, and BT Openzone (Wi-Fi) scaling from 20 to 4,000 hot spots over 2 years.
► Transformed Colt Technology's data center services marketing approach and developed attack plans across 7 countries to grow 20+% in 3 months, generating over 200 leads within first 3 weeks
Corporate, Marketing, and Acquisition Strategy
B2B and B2C Marketing Global & Multi-National Marketing Mergers & Acquisitions (M&A)
Acquisition & Lead Generation Customer Engagement & Retention
Sales Enablement & Support
Proposition & Product Development
Team Leadership & Management Digital & Social Media
Content Strategy and Development
PR and Thought Leadership Direct Marketing
Database and CRM Management Analytics, Segmentation and Research Events and Conferences
Channel, Partner and Field Marketing► Successfully launched over 100 products and led 12 M&A projects for marketing for VMware.
Copyright 2021 Allen Thrasher. All rights reserved.